User AuthenticationThe home page will still be accessable to the world, for it will try to sell subscriptions to the service. However, the home page will also link to a special area of the site which is called the secure area.

20/20 Technologies can provide user authentication for its clients who wish to establish a subcription based service on the World Wide Web. We will handle the username/password maintenance, based on your requests to add/delete/change user entries.
You can tell us about changes to the user file through either email or the telephone as often as once a day. We will process these changes within 24 hours. Anytime, upon request, we will send you the account file (passwords excluded) so you can compare your records with what is actually online.
The username/password information is not encrypted using PGP or any of the military-grade encryption algorithms now commonly used on the internet. However, it is uuencoded, which means that it will not appear in human-readable text. A high-tech spy eavesdropping on the network traffic could spot a packet containing a username/password and uudecode it, thus allowing his entry under the stolen account.
Furthermore, technically advanced users with accounts on the access provider's system can get into the site by bypassing the username/password restriction altogether. However, it takes a high level of understanding of the Unix operating system to perform this trick.
All in all, this level of security is fine for subscription services, and is employed by many large services. The average World Wide Web user is not a computer expert; they will be perfectly willing to pay for a subscription to a site if it provides the information they need.
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